About us

Our Story

Kniterlandia began with a mother’s passion and purpose.
Founded in the late 90s by my mother, our family business was born from her love of knitwear and her dream to create beautiful, practical clothing for her son (me).

Bulgaria was transitioning to a free market at the time, and choices were limited. Driven by necessity and creativity, she started hand-knitting baby clothes to fill this gap, combining beauty, comfort, and durability in every piece she crafted.

Her journey wasn’t easy, but her dedication never wavered. She learned through trial and error, teaching herself from German magazines, and her creations quickly became a staple in baby shops throughout Bulgaria.
Her first bestseller—a newborn set of cardigan, pants, and blanket presented in a gift box—brought warmth and joy to countless families. Over time, my father joined her side, and together, they invested in advanced Japanese knitting machines, marking a new chapter for our family business.

Today, Kniterlandia has grown into a trusted partner for premium baby and children’s brands, high-end women’s labels, and international designers. Our expertise has deepened with every collaboration, enriching our craftsmanship and fueling our vision. With Kniterlandia, we’re proud to share our heritage with the world, focusing solely on baby products made from 100% natural fibers—100% organic cotton, extra-fine merino, and cotton-merino blends. We source our materials from renowned suppliers like Eduardo Miroglio, Zegna Baruffa, Marchi Fildi, and Monticolore—the same yarns trusted by large popular luxury brands.

Our Philosophy

At Kniterlandia, we believe in creating pieces without compromise. Each design reflects our commitment to beauty, practicality, and durability. A baby’s clothing should be elegant yet simple, soft yet long-lasting, and, above all, safe for their delicate skin. Every item we make is crafted with care, meant to be cherished, passed down, and loved by families.

Our legacy is built on timeless designs, quality, and a philosophy that values comfort and joy in the smallest details. We are proud to offer baby products that blend elegance with thoughtful functionality, ensuring that our knits will be cherished by generations to come.